Hey, I'm Yizhen (Elva) Guo A experienced & versatile digital product designer. Previously @ BMW DesignWorks; TikTok; Frog; Rabbit Inc
Delivering next bus transit experience for 50 million Angelenos in Los Angeles @ BMW DesignWorks
Designed a billboard management tool in the admin center, enhancing operational efficiency by 90%.
A digital solution that advocates for play in schools.
Reimagines the Toyota Gazoo Racing site within existing backend constraints, bringing bold new energy in line with TGR’s updated branding.
Reconstructed payment system boosts efficiency, resulting in a 16.5% increase in payment success
Redesign the privacy hub to prioritize ease of use for customers and ensuring compliance with evolving privacy regulations and strengthening brand trust.
Vista, AR diving headset
Aniiworld, Game Design
FloatNest, Smart Ecology System
IDEA Award
Los Angeles City Brand Motion
Knovo, AR+VR education system
IDA Award
Air OS, HMI
LA BUS STOP Brand Identity
