Billboard management tool in TikTok Ads admin center

I led the design of the billboard internal management tool in the TikTok business admin center
Timeline

Sep-Oct 2021

Team

1 Designer
2 Engineers, and 1 PM

Role

UIUX design; User Testing

Tools

Figma; Lark

COntext

What is TikTok Ads Manager & the billboard feature?

TT Ads Manager: A one-stop platform for advertisers to launch campaigns on TikTok.

Billboard: Latest updates, engages users to take action

problem statment
User Problem (Ops Team)
Currently, the ops team relies on R&D resource and to update billboards, leading to inefficiencies and a large workforce.

Business Problem

Delays in communicating new features or updates to TikTok advertisers could impact the company's monetization goals.
Solution
To help our operations team manage billboards across all regions on the Ads Manager platform more efficiently and friendly, I designed an internal, all-in-one billboard management tool.
Scope & Deliverable

The management tool includes with a centralized dashboard for all regions' billboards and a streamlined creation flow to accelerate content creation.

Impact

After launch this new tool, it optimizes operation teams' workflow, which resulting improves efficiency by 90% & cut down about 40% of the workforce

Key takeaway from research

Currently the operations team needs to use R&D resources each time to update new contents for the Ads manager's billboard.

Current workflow
quotes from interviews

“I usually took least 1 week to publish an billboard updates.”

"I need to manage 5 different regions, and it’s challenging to keep track of all of them."

“I need to keep several separate lists and regularly follow up with different teams to ensure everything was up-to-date.”

"Some holiday content remains similar each time. Nice to have a central repository for storing and reusing past designs, with minor adjustments, would save time."

Establishing hypothesis 

The PM and I both believe that building a management tool in the admin center to monitor and edit all billboards will avoid manual work, save time, and improve efficiency in the long term.

Defing user flow
Testing with users
Solution

Design a billboard management tool in the admin center that empowers the operations team to monitor and edit all billboards and their content efficiently and user-friendly.

1. Billboard & Mission Dashboard

Design a centralized list view dashboard with functional filters for all regions' billboards and reach missions, improving navigation and presenting information clearly.

Thoughtful Filter

Ability to quickly filter and display only the billboards for my responsible region.

2. Mission Creation

Users can create a new mission either while editing the billboard or from the all missions dashboard.

Template-Based Creation & Real-Time Preview

Easily create mission‘s content using templates and instantly preview changes in real-time.

3. Billboard Edition & Publishing

Create, edit, and publish billboard content seamlessly. Preview changes in real-time as you modify content or reorder missions. Set specific publish times to support product launches or holiday needs.

Drag-and-drop interaction makes ordering more efficient & intuitive.

Based on the basic drag-and-drop component in the design system, I have made design changes to meet this specific product needs, including mission information, preview thumbnails, and operational controls for better operation.

impact

Streamline workflows and enhance overall efficiency by 90% 🚀

After the billboard management tool was launched, the feedback from the operations team was extremely positive. They reported that it now takes less than 2hrs to update new content, and the entire process is very smooth and can be completed without too much support from other teams.

The success of this product has also led users to propose new tools for other features 🥳

Many users mentioned that they would like to have a similar management tool for all outreach functions such as banners, notifications, popups, and emails. This would allow them to create and manage all content more efficiently and consistently.

Lots of thanks to the lovely team!

TikTok international monetization products Shanghai group

Thanks for
reading!

LA Bus Stop