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11.2022 - 11.2023
Product Manager; Creative Director; UX Design Lead; 3 Interaction Designers; 2 Industrial Designers; GDS (Partner - Dev); SOM (Partner - Architect)
The City of Los Angeles
Research
Conceptualisation
Product Design
Usability testing
Client/Dev handoff
Branding/Visual Design
The City of Los Angeles announced plans to enhance bus shelter structures with improved design and amenities to better serve Angelenos. These also intended to prepare upcoming big events, including the 26 World Cup & the 28 LA Olympic Games.
Los Angeles County is the #1 most populous county in the US but public transportation is really outdated and unfriendly.
commuters' safety & convenience
bus stops will feature the design
enhancement through new design
Based on extensive research on LA riders, I've found that physical shelter displays alone can't meet everyone's needs. The Companion Web app supports physical shelters, aiding people in LA without cars.
Open the web app to instantly see accurate bus status and next departure time. Bookmark buses or destination that go frequently to track and easily access on the home page for future.
Seamlessly integrated routing with exploration functionality. This feature ensures a stress-free bus-taking experience while empowering users to discover nearby points of interest, transforming wait times into exciting adventures.
Provide inclusive real-time bus information including arrival, delay, route updates and emergency alerts for all riders at each bus stop.
Allowing staffs to efficiently control and manage all assets and data in one central location.
Crafted a visual identity that embodies the Los Angeles's vibrant people and culture.
Since the public transit experience is a broad and complex topic, I began by gaining a contextual understanding through three main questions:
Research domestic & global best practices + Get inspiration of future transportation concept
Experience the LA bus journey from a rider's perspective
Collaborated with PMs and clients to interview with local riders & collect over 50+ on-site surveys
Pain Point #1
Los Angeles bus signage lacks clear and intuitive messaging, leading to extra time and effort for understanding. Multiple bus systems with different branding and signage further complicate the issue.
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Pain Point #2
Tourists and infrequent riders often stress over getting off at the wrong stop due to unfamiliarity with the LA bus system and unintuitive guidance.
Pain Point #3
Research indicates that the first/last mile challenge significantly deters bus ridership. Overlooked amenities could address this issue effectively. Additionally, many riders struggle with navigating multiple apps to plan and explore their bus journeys in the city.
Pain Point #4
About 80% of bus stops lack a push-to-talk feature, and existing ones often vary in functionality and button height, making them inaccessible to wheelchair users. The design also lacks universality, posing challenges for foreigners to understand.
Open the web app to instantly see accurate bus status and next departure time. Bookmark buses or destination that go frequently to track and easily access on the home page for future.
Seamlessly integrated routing with exploration functionality. This feature ensures a stress-free bus-taking experience while empowering users to discover nearby points of interest, transforming wait times into exciting adventures.
- Trip planing
- Navigating to bus stop
- Discover POIs around the bus stop
- Journey Timeline & Companion
- Highlights interesting stops & POIs along the way
- Amenities available near the bus stop
- Saved this bus line or destination for future easy access
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Ensuring everyone, including people with disabilities, can access and benefit from the information, complying with legal standards and enhancing usability.
By using this checklist, it help me systematically address and be aware of those key aspects
I conducted several rounds of testing on the actual display to validate and refine the design, ensuring it meets ADA requirements and is accessible to all.
By default, the top screen displays local weather and city news in a very clean and simply layout, but when a bus is arriving, it takes over the top screen, which it will taking more attention and from the testing we confirm rider who are from a 15 inch distance could also seen the arriving info very clearly
Enhance the waiting experience with dynamic lighting and sound, keeping commuters informed and relaxed while improving accessibility for those with disabilities.
A visible emergency button ensures quick help, while a push-to-talk button is wheelchair-accessible and designed for the visually impaired.
In complex projects involving multiple external partners, such as STAP, blending digital and physical elements, staying on the same page is absolutely key. Regular updates, confirmed information, and get timely client feedback will large help prevent redundant tasks. While surprises can still occur, But they serve as valuable takeaway.
When we're creating stuff like bus shelters for everyone to use, prioritizing inclusivity and accessibility is paramount. These amenities serve a diverse range of people, making it crucial to address various needs. It’s important that we Conduct thorough research and field studies to uncover pain points and observe user behavior. In the meanwhile, keep testing in different situations to catch problems early. It's all about making sure our designs work for everyone
My experience with DesignWorks was a journey marked by continuous learning, valuable connections, and a spirit of bold creativity. Amidst a team of supportive and kind-hearted colleagues, I embraced the opportunity to explore new domains, pushing the boundaries of my capabilities.