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04.2023 - 08.2023
Product Manager; Creative Director; UX Design Lead; 2 Interaction Designers
The City of Los Angeles
Research
Conceptualisation
Visual Design
Motion Design
Client/Dev handoff
The LA BUS STOP brand logo draws inspiration from the distinctive shape of a bus shelter, elegantly incorporating the brand name within its design.
Core color aim to prioritize simplicity and clarity through high contrast. A simple color way for brand communication. Core color are mainly used for functional communication purpose, such as transit and critical information.
Secondary color can help highlight information and add another level of energy to showcase the diversity people and culture in Los Angeles. In promotional or marketing content, a more adventurous approach can be taken by integrating secondary colors through expansive color blocking, color washes, or strategically highlighting key information.
Here are a few examples of how imagery is applied, keep a clear and distinct contrast. Additionally, consider incorporating secondary color washes to make the visuals more expressive and emotional.
In the early stages, while we are still exploring various directions, our team proposed three different approaches to clients. Each designer developed a unique branding strategy for these approaches.
Inspire from the map grid pattern. Connect With the City; Landmark; Transpiration; Geography and Neighborhoods in LA.
